Tanzanian enteprises called upon to assess export preparedness for AfCFTA Market access
The Ministry of Industry and Trade, with support from TradeMark Africa, is spearheading a national Export Readiness Assessment campaign designed to evaluate the capacity of Tanzanian enterprises—particularly in agribusiness and manufacturing—to tap into the vast opportunities presented by the AfCFTA

Dar es Salaam. Tanzanian businesses have been called upon to assess their readiness to engage in cross-border trade under the African Continental Free Trade Area (AfCFTA), as the government intensifies efforts to bolster the country’s regional trade competitiveness.
The Ministry of Industry and Trade, with support from TradeMark Africa, is spearheading a national Export Readiness Assessment campaign designed to evaluate the capacity of Tanzanian enterprises—particularly in agribusiness and manufacturing—to tap into the vast opportunities presented by the AfCFTA.
Developed by Talanta (T) International, a consultancy contracted to facilitate this exercise, the 10-minute assessment tool offers a quick but strategic diagnosis of firms’ preparedness to meet AfCFTA requirements and standards.
The tool generates a comprehensive scorecard for each participant, categorising them as Export Ready, Almost Ready, Emerging Exporter, or Not Yet Ready.
The campaign specifically targets Tanzanian-registered businesses keen on regional expansion, with a strong emphasis on women-led and youth-led enterprises, groups often underrepresented in export trade but with growing potential to drive inclusive economic growth.
Participants receive customised feedback pinpointing operational and strategic gaps that hinder market access.
Moreover, qualified businesses may become eligible for targeted capacity-building support to enhance their export capabilities.
Analysts say this initiative is a timely intervention, coming as Tanzania positions itself to fully benefit from the AfCFTA, the world’s largest free trade area by number of participating countries.
The agreement promises reduced tariffs, improved market access, and harmonised trade rules, offering Tanzanian products exposure to a market of over 1.3 billion people.
The Tanzania Chamber of Commerce, Industry and Agriculture (TCCIA) has also thrown its weight behind the campaign, urging members to take the assessment and embrace the opportunity to unlock new markets.
Businesses can access the tool via this link: https://tin.al/IyFA.
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